Obama’s Wicked Smaaht

The goal of any client’s web solution should always be to align strategy and tactics with specific business goals and needs.

For example, while blogs are cool and great for all the reasons I’m sure you either know or can assume, I don’t know how smart it would be for, say, an auto shop to put money and energy into a blog, when they could put that cash into an online customer database and simple contact form solution that streamlines their lead generation process and improves their customer relationship management. Not to mention that with a blog, comes the responsibility to produce content on a regular basis, as I have come to learn, so you’d have to ask, how much worthwhile content could an auto shop put out to people visiting the site.